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6sense | January 15, 2020

6sense, the leading Account Based Orchestration Platform, powered by AI, today announced $40 million in Series C funding from Insight Partners. This funding round represents another major milestone for 6sense following a breakout year in 2019 during which the company doubled its customer base with notable new customers including Thomson Reuters, Clari, PTC and Phenom People. This funding sets the stage for rapid growth in 2020, building on recent major product releases including Dynamic Display ...

Account Based Data

Metadata io | September 13, 2020

Autonomous demand generation platform Metadata.io announced it raised $6.5 million in an oversubscribed Series A funding round led by Resolute Ventures. Additional participants include Greycroft, York IE, Stormbreakers, and renowned entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. Over a dozen Metadata customers (e.g. UIPath VP of Growth, SocialChorus CEO, etc) and key employees also invested in the round. Including this fu...

Account Based Execution

Demandbase | March 18, 2021

Traditional ABM zeroed in on distinguishing important accounts and endeavoring to connect with them, whether or not everything looked good or on the off chance that they were keen on hearing from the merchant by any means. While now and again powerful, this made a poor experience for purchasers who need to draw in with merchants on their own terms and on their own schedule. What's more, as the name Account-Based Marketing infers, these early endeavors to be account-based didn't adequatel...

Buyer Intent Data

RollWorks, G2 | February 24, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced a new partnership with the largest software marketplace G2 that further bolsters its intent signal offerings. With the integration of G2 Buyer Intent, Rollworks customers now have a powerful way to capture multi-faceted, account-level intent signals and can use that data to better identify and prioritize the right accounts across their entire account-based marketing approach. RollWorks recently fou...