WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Demandbase | August 25, 2020
Tray.io, whose General Automation Platform enables citizen automators in any business role to build enterprise-class integrations and automation themselves in a low-code environment, today announced that Demandbase, the leader in account-based marketing (ABM), is leveraging the Tray Platform to nurture and qualify more high-value customers. The Tray Platform’s flexibility and ease-of-use help Demandbase empower marketers to complete its series of industry-leading online ABM certification c...
Metaverse, Facebook | November 03, 2021
Wondering what the metaverse really is? Let's make it simple! "Think of Metaverse as the internet brought to life"
Mark Zuckerberg described it as a 'virtual environment' you can enter instead of just looking at the screen.
Arguably, Facebook's latest move can be the biggest thing that...
ACCOUNT BASED DATA, TARGETED ACCOUNT STRATEGY
Terminus | December 09, 2022
Terminus, the industry’s only true ABM platform for revenue growth, has announced new promotions to strengthen its go-to-market leadership. The company named Natalie Cunningham as chief marketing officer and Carter Lassy as chief product officer.
"I've always been a practitioner, strategist and strong advocate for ABM, so I’ve long been a fan and advocate for the Terminus brand. The company started the ABM revolution, building a product that cham...
ACCOUNT BASED DATA
Influ2 | August 27, 2021
Influ2 recently announced a new capability for its “person-first” marketing platform. Titled Audience Discovery, this new feature will help B2B marketers operationalize their company’s customer intent data, use it to prioritize the accounts they have already engaged with, and uncover new opportunities based on Ideal Customer Profiles (ICPs).
Influ2 is a marketing platform designed to help B2B marketers and companies target decision-makers, track engagement at an ...
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