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Demandbase | February 15, 2022
Demandbase, the Smarter GTM™ company for B2B brands, today announces the launch of its Account-Based Experience (ABX) Certification. The company has a proven track record of educating revenue teams through Demandbase Academy, having certified more than 7,000 professionals for completing its Account-Based Marketing (ABM) Certification courses. Now, with the addition of this new ABX Certification, Demandbase pulls back the curtain on the future of ABM and B2B go-to-market. The course leads p...
ACCOUNT BASED EXECUTION
Demandbase | June 09, 2022
Demandbase announced the newly launched Demandbase Data (D2) Labs. D2 Labs was created to drive business data innovation and help organizations adopt Account Intelligence. Customers may now work directly with Demandbase's data professionals and data scientists to transform their incomplete, unactionable data into insights that generate money. ICPaaS and similar services offer tailored "data as a service" to assist businesses in identifying the best accounts within th...
Agent3, oneninefive | February 02, 2022
Leading global end-to-end Account-based Marketing provider Agent3 has acquired oneninefive, a successful demand generation specialist. This acquisition will significantly enhance Agent3’s ability to deliver account-centric demand generation programs to its international customers. The existing Agent3 demand generation resources combined with oneninefive make up a team of 40 consultants who will focus on the delivery of higher quality account engagement and close leads faster. ...
LookinLA | November 08, 2021
Companies struggling with marketing outcomes can stop throwing spaghetti at the wall, and random targets, by deploying more effective marketing backed by the strategic, data-driven and highly-specified approach of account-based marketing (ABM). ABM narrows marketing to individuals most likely to convert by finely-tuning targeting on better-identified customers. As a result conversion and revenues skyrocket. LookinLA, one of California's fastest-growing marketing firms, announc...
ACCOUNT BASED ANALYTICS
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