WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
RollWorks | April 13, 2022
Rollworks, an account-based marketing platform, has surpassed 500 installs of its HubSpot integration in the HubSpot App Marketplace. This milestone puts it 150% above its nearest ABM competitor and adds to its momentum in the ABM industry. It has already achieved 100% YoY new customer bookings in its first quarter and a 35+% first-quarter new customer growth.
The RollWorks ABM HubSpot App is a HubSpot certified app committed to product quality and customer experience. It is an ea...
Red House B2B Marketing | July 22, 2021
Red House B2B Marketing has bolstered its management team even further by appointing an industry veteran to handle the agency's marketing operations.
The firm sought an experienced applicant to head marketing operations, which encompasses automation, CRM, digital, social, and account-based marketing programmes, citing the growing complexity across its B2B data-driven technology and digital marketing services.
Grey Williams joined the firm as Vice President of Ma...
BUYER INTENT DATA
LeadSift, IDG Communications | December 24, 2021
Technology media, marketing, and data leader IDG Communications, Inc. has recently acquired the Canada-based B2B sales and marketing intelligence platform LeadSift. This acquisition will give technology marketers access to a higher level of actionable intent data so they can find the right leads to scale their business and revenue.
“The buying journey for B2B technology purchases is extremely complex and involves multiple decision-makers. Having a view into those intent sign...
Folloze, 6sense | April 12, 2021
Folloze and 6sense announced a technology partnership today that brings together 6sense's intent, predictive, and account engagement data with Folloze's customized buyer experience and sales orchestration capability. The integration will identify target accounts and offer contextual buying journeys at scale based on their intent, stage, industry, use case, and more, using real-time data to understand buyer behavior. The news today highlights the rapid speed of digital transformation and ...
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