WordStream

WordStream is a SaaS company and the preeminent thought leader in the world of Pay-Per-Click (PPC) marketing. We develop online advertising software and provide managed services to help small businesses and agencies grow through paid search and paid social.

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ABM ACCOUNTS

ROLLWORKS GETS 150% MORE HUBSPOT INTEGRATION INSTALLS THAN ITS COMPETITOR

RollWorks | April 13, 2022

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Rollworks, an account-based marketing platform, has surpassed 500 installs of its HubSpot integration in the HubSpot App Marketplace. This milestone puts it 150% above its nearest ABM competitor and adds to its momentum in the ABM industry. It has already achieved 100% YoY new customer bookings in its first quarter and a 35+% first-quarter new customer growth. The RollWorks ABM HubSpot App is a HubSpot certified app committed to product quality and customer experience. It is an ea...

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ABM ACCOUNTS

RED HOUSE B2B MARKETING, A PROVIDER OF ABM SOLUTIONS, HAS EXPANDED ITS LEADERSHIP TEAM

Red House B2B Marketing | July 22, 2021

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Red House B2B Marketing has bolstered its management team even further by appointing an industry veteran to handle the agency's marketing operations. The firm sought an experienced applicant to head marketing operations, which encompasses automation, CRM, digital, social, and account-based marketing programmes, citing the growing complexity across its B2B data-driven technology and digital marketing services. Grey Williams joined the firm as Vice President of Ma...

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BUYER INTENT DATA

IDG COMMUNICATIONS, INC. ACQUIRES LEADSIFT

LeadSift, IDG Communications | December 24, 2021

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Technology media, marketing, and data leader IDG Communications, Inc. has recently acquired the Canada-based B2B sales and marketing intelligence platform LeadSift. This acquisition will give technology marketers access to a higher level of actionable intent data so they can find the right leads to scale their business and revenue. “The buying journey for B2B technology purchases is extremely complex and involves multiple decision-makers. Having a view into those intent sign...

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CORE ABM

FOLLOZE AND 6SENSE TEAM UP TO POWER DIGITALLY RICH B2B BUYER JOURNEYS

Folloze, 6sense | April 12, 2021

news image

Folloze and 6sense announced a technology partnership today that brings together 6sense's intent, predictive, and account engagement data with Folloze's customized buyer experience and sales orchestration capability. The integration will identify target accounts and offer contextual buying journeys at scale based on their intent, stage, industry, use case, and more, using real-time data to understand buyer behavior. The news today highlights the rapid speed of digital transformation and ...

Read More
news image

ABM ACCOUNTS

ROLLWORKS GETS 150% MORE HUBSPOT INTEGRATION INSTALLS THAN ITS COMPETITOR

RollWorks | April 13, 2022

Rollworks, an account-based marketing platform, has surpassed 500 installs of its HubSpot integration in the HubSpot App Marketplace. This milestone puts it 150% above its nearest ABM competitor and adds to its momentum in the ABM industry. It has already achieved 100% YoY new customer bookings in its first quarter and a 35+% first-quarter new customer growth. The RollWorks ABM HubSpot App is a HubSpot certified app committed to product quality and customer experience. It is an ea...

Read More
news image

ABM ACCOUNTS

RED HOUSE B2B MARKETING, A PROVIDER OF ABM SOLUTIONS, HAS EXPANDED ITS LEADERSHIP TEAM

Red House B2B Marketing | July 22, 2021

Red House B2B Marketing has bolstered its management team even further by appointing an industry veteran to handle the agency's marketing operations. The firm sought an experienced applicant to head marketing operations, which encompasses automation, CRM, digital, social, and account-based marketing programmes, citing the growing complexity across its B2B data-driven technology and digital marketing services. Grey Williams joined the firm as Vice President of Ma...

Read More
news image

BUYER INTENT DATA

IDG COMMUNICATIONS, INC. ACQUIRES LEADSIFT

LeadSift, IDG Communications | December 24, 2021

Technology media, marketing, and data leader IDG Communications, Inc. has recently acquired the Canada-based B2B sales and marketing intelligence platform LeadSift. This acquisition will give technology marketers access to a higher level of actionable intent data so they can find the right leads to scale their business and revenue. “The buying journey for B2B technology purchases is extremely complex and involves multiple decision-makers. Having a view into those intent sign...

Read More
news image

CORE ABM

FOLLOZE AND 6SENSE TEAM UP TO POWER DIGITALLY RICH B2B BUYER JOURNEYS

Folloze, 6sense | April 12, 2021

Folloze and 6sense announced a technology partnership today that brings together 6sense's intent, predictive, and account engagement data with Folloze's customized buyer experience and sales orchestration capability. The integration will identify target accounts and offer contextual buying journeys at scale based on their intent, stage, industry, use case, and more, using real-time data to understand buyer behavior. The news today highlights the rapid speed of digital transformation and ...

Read More