Marketing Chutes & Ladders [Infographic]

Sometimes it may seem to you as a marketer that everything is up to chance. But for the modern marketer, it’s all about carefully planning and ensuring results. When you create strategies that measure your results, you’re well on the road to success. View our infographic that gives you a visual representation of the ups and down in every marketer’s professional life. We based it on the game of Chutes & Ladders as we found the ups and downs of the board to have a keen connection with our professional challenges and achievements as a marketer.

Spotlight

Bonfire

Marketing Agency of the Year 2020 (Australian Marketing Institute) and Digital Agency of the Year 2019 (Campaign Brief WA), Bonfire is a leading independent Google Premier Partner that has been delivering award-winning strategies to Australian businesses for over 20 years. Our enviable track record is underpinned by an evolving data-driven methodology, proprietary AI-powered technology suite and an in-house team of Australia’s brightest digital minds. Our clients, whom we see as partners, include brands such as REIWA, Triumph Motorcycles, and St John WA.

Other Infographics
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The Hidden Revenue Opportunity In Sales And Marketing Alignment

Infographic | May 23, 2022

Do you run a sales team? Have you ever wondered if your marketing and sales goals should align with each other? The answer is a yes. Aligned teams not only work better but also help increase productivity and revenue. Unfortunately, almost 78% of B2B companies have reported a misalignment between their sales and marketing teams. As a result, many such organizations have lost a whopping 10% of their annual revenue. Sales and marketing alignment, also known as ‘smarketing’, refers to a shared system of communications, goals, and strategies that enable sales and marketing teams in companies to work in unity.

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How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate. According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey.

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Chatbots: Revolutionizing B2B Engagement

Infographic | July 13, 2022

Businesses are using conversational marketing to improve customer interactions and meet their pipeline goals by engaging buyers. Why Use Chatbots in ABM? Account-based chatbots can segment data, audiences, intent signals, and personalization for better targeting.

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Benefits of Zero-Party Data in Personalization

Infographic | February 19, 2022

Zero-Party data is information that a customer proactively volunteers to share with a brand through quizzes, content, surveys, opt-in forms, and other forms of communication. While first-party data is rich with behavioral data and implied interest, zero-party data provides explicit interest and preferences, and you must use it to improve the value you provide to consumers. Firms collect first-party data through interactions with customers. This differs from zero-party data, which consumers give you in exchange for benefits from your firm.

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AI and ML in B2B Marketing

Infographic | June 24, 2022

Artificial intelligence (AI) and machine learning (ML) are driving critical decision making, enhancing business intelligence, and creating innovative products and services in B2B marketing.

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The Importance of Conversational Marketing in ABM

Infographic | December 10, 2021

Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels. This could be online chats, social media channels, or live brand experiences, but the end goal is the same — engaging with customers one-on-one to stand out from the competition and humanize your brand.

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Spotlight

Bonfire

Marketing Agency of the Year 2020 (Australian Marketing Institute) and Digital Agency of the Year 2019 (Campaign Brief WA), Bonfire is a leading independent Google Premier Partner that has been delivering award-winning strategies to Australian businesses for over 20 years. Our enviable track record is underpinned by an evolving data-driven methodology, proprietary AI-powered technology suite and an in-house team of Australia’s brightest digital minds. Our clients, whom we see as partners, include brands such as REIWA, Triumph Motorcycles, and St John WA.

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