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TARGET YOUR FACEBOOK ADS TO MAXIMIZE YOUR AD’S EFFECTIVENESS

Thinking of trying Facebook’s advertising options, but not sure how to get started? Qwaya’s latest infographic details how you can use Facebook’s in-depth audience targeting system to target your Facebook ads for maximum impact. With its huge amount of user data, Facebook offers advertisers the ability to target specific niches and get your ad seen by people who are the most interested. To start with you can choose to target the entire Facebook audience or define a custom audience or a “lookalike” audience.

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Catalyst is a leading Search and Social digital marketing agency. We specialize in developing digital solutions that are innovative, effective, and consistently deliver business results for Fortune 1000 companies. With 20+ years’ experience in Search and Social marketing, we are the advanced agency that brands hire when they need more forward-thinking strategies, sophisticated marketing insights, and ultimately, better business results. When your Search or Social performance has plateaued or you have outgrown what your agency can provide, you can count on Catalyst to bring them to the next level of performance.

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Demand generation and ABM can - and should - complement each other. Companies should consider integrated solutions incorporating a mix of ABM and marketing automation to interact with prospects and customers. - Tim Kopp, CEO of Terminus.

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The pandemic caused many sales and marketing tactics to come to a screeching standstill. But adoption of artificial intelligence (technology marketers have been slow to employ) went through the roof. Frito-Lay Chief Growth Officer told Harvard Business Review that the crisis inspired his team to compress their five-year digital transformation plans into six months.

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Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.

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In a recent survey, Demandbase found that 80% of marketers had plans to integrate AI into their ABM marketing strategy. Another survey conducted by MarketingProfs concluded that businesses that used AI in their ABM strategies had 59% higher closing rates as compared to others. They saw a 58% increase in their revenue and a 52% increase in their conversions.

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