The Remarketing Report – Q3 2016

It’s that time again! Here’s our latest infographic with the key cart abandonment stats from the last quarter – featuring, for the first time, figures for the iGaming and Financial Service industries. This quarter we focus on the reasons people abandon their shopping cart with some new data taken from actual abandoners. Unlike many of the clipboard surveys (“we asked 100 people and they said…”) all of the data below is taken from real people who have recently abandoned a purchase online.

Spotlight

Raccoon Marketing Digital

Raccoon was founded by two former Google employees. When they were still managing the accounts of the largest advertisers in Brazil in the sectors of retail, B2B, Real Estate and Government, they identified a large market opportunity: to create a digital marketing agency that actually delivers to customers the best return on their investments. Through the obsession with results, analytical insights, creativity, constant search for efficiency and desire to provide a high quality service that Raccoon emerged.

Other Infographics
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7 Important ABM KPIs To Measure Success

Infographic | January 20, 2022

They track the engagement rate of the leads within your target accounts. They measure the impact of your campaign on your top accounts. They measure the average selling point (ASP) to confirm correct account targeting. It measures the accounts that have ceased business with you over a period. It tracks the engagement each piece of content brings.

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Importance of Personalized Content in ABM

Infographic | February 7, 2022

90% of consumers find personalized content to be somewhat appealing (Statista).88% of marketers want to deliver a better customer experience through personalization (Evergage).

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Why Should You Implement AI-based Marketing in Your ABM Strategy?

Infographic | December 18, 2021

In a recent survey, Demandbase found that 80% of marketers had plans to integrate AI into their ABM marketing strategy. Another survey conducted by MarketingProfs concluded that businesses that used AI in their ABM strategies had 59% higher closing rates as compared to others. They saw a 58% increase in their revenue and a 52% increase in their conversions.

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Chatbots: Revolutionizing B2B Engagement

Infographic | July 13, 2022

Businesses are using conversational marketing to improve customer interactions and meet their pipeline goals by engaging buyers. Why Use Chatbots in ABM? Account-based chatbots can segment data, audiences, intent signals, and personalization for better targeting.

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Nine Ways Strategic Growth Drivers Lead Marketing and Influence the Business

Infographic | April 11, 2021

In 2020, B2B marketers played a critical leadership role as businesses responded to the Covid-19 pandemic. ITSMA’s 2021 B2B Marketing Trends Survey showed that marketers were more agile than expected, achieved their goals effectively despite budget cuts, and became even more valuable to their organizations despite all the challenges they faced.

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Anatomy of Real Purchase Intent Signals

Infographic | May 21, 2021

Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.

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Spotlight

Raccoon Marketing Digital

Raccoon was founded by two former Google employees. When they were still managing the accounts of the largest advertisers in Brazil in the sectors of retail, B2B, Real Estate and Government, they identified a large market opportunity: to create a digital marketing agency that actually delivers to customers the best return on their investments. Through the obsession with results, analytical insights, creativity, constant search for efficiency and desire to provide a high quality service that Raccoon emerged.

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