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You Know You Need to Up Your ABM Game in 2018 – But Do You Know Why?

We’re a week into 2018 – are you still working on those New Year’s resolutions? You’re no doubt committed to the account-based marketing (ABM) resolutions we shared with you in our new infographic last week. As you settle into starting or improving your ABM program this year, we’re here to help you achieve success.

Spotlight

ADVICE GROUP

ADVICE GROUP is a Progress Marketing company, the headquarter is based in Turin, other branches are in Lima and Bogotà. We introduced a new concept within marketing vision, the “PROGRESS MARKETING THINKING”. This is a strategic area placed in between what is today considered digital marketing (mobile & web) and the companies need to combine long-lasting brand-consumer relationships with a clear sell-out strategy that can be measured and improved during the activity. Advice Group develops FULL DIGITAL RELATIONSHIP PATHS that start from the digital brand activation and merge into digital loyalty programs. PROGRESS MARKETING is the ability to tap the potential of the new digital tools to engage and make loyal users through a 1to1 custom path: Advice measures and analyses the ONGOING consumers’ REACTIONS TO INCENTIVES the brand offers step-by-step in order to define new behavioral clusters.

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Infographic | December 31, 2019

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You Know You Need to Up Your ABM Game in 2018 – But Do You Know Why?