Building on ABM Success: Six Keys to Long-Term Success

Tous les contrats ne sont pas statiques et gravés dans le marbre. Certains sont évolutifs et doivent être gérés activement tout au long de leur vie pour attester qu’ils respectent et réalisent leurs objectifs initiaux. Aussi, et d’après une étude de Gartner, 90% des multinationales et 50% des PME disposeront d’une solution de ge

In order to create hyper-targeted engagement across channels, brands are leveraging AI-powered ABM solutions that provide a single source of marketing truth. These solutions help marketers gather key insights, determine segmentation, and deliver timely campaigns. Such personalized experiences can be created on LinkedIn, Twitter, and many other digital channel but these campaigns must be “always on” to keep prospects and key accounts engaged throughout potentially lengthy buying cycles.

Customer experience (CX) programs often struggle or fail because they are launched with the wrong goals, metrics or direction. Simply put, if you do not align your CX initiatives to customer-centric results, then you cannot be surprised if your CX program fails to deliver key benefits, such as improved retention, greater organic sales growth, higher margin, improved word of mouth, or more customer referrals. This invitation-only, complimentary virtual briefing explores what you need to create a strong, sustainable CX program that fosters a customer-centric culture and delivers business results. You will discover how to make CX matter more to leaders by demonstrating the business opportunity for improved customer satisfaction, loyalty and advocacy.

Could your data insights be working even harder for you? Phil Carter of IDC and Neil Sholay of Oracle discuss the capabilities of Artificial Intelligence. From connecting data for deeper customer and employee understanding, to freeing up time so you can focus on innovation and strategy. Watch our webinar now.