As B2B Marketers, we are more and more reliant on data to help shape our customer journeys. Activating site and contact-based intent data present an unrivaled opportunity to deliver 1:1 relevance at scale. The ability to predict buyer behavior allows marketing and sales teams to customize and adapt top-of-funnel programs, improve lead scoring/nurturing, prioritize outreach, and provide account intelligence to sales teams.
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Vidyard
With ABM being overwhelmingly popular in B2B marketing, it makes a marketer wonder how to execute creative campaigns so their messaging can be heard above the noise. Join Tyler Lessard, VP of Marketing at Vidyard, Sruthi Kumar, Global Marketing Manager at Sendoso, and Allie Butters, Head of Marketing at Terminus as they share creative tips and tactics to engage and enchant your target accounts.
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Join us to learn how real-time personalized website experiences increase conversions and grow customer relationships, even in a turbulent economy. You’ll hear from Trailblazers at retailer Wild Birds Unlimited who will pull back the curtain on their personalization strategy, offering insights and use cases from their franchise model that are driving results.
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Altudo
A recent study states - ABM strategy is among the top 3 (64% of B2B Tech Marketers) planned adoption trends for 2019 in B2B Tech Marketing. Top ABM outcomes: Increased Average Contract Value, Increased Sales Velocity, and Higher Close Percentage, Silo buster: Tight-fit Marketing and Sales alignment, Deliver a better customer experience, it’s about them, not you, Optimum use of Marketing Resources, Faster ROI, higher quality leads.
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