Creating the Foundation for ABM

Today salespeople face a challenging reality – B2B buyers are increasingly adopting a digital self-service approach. Data sourced from Forrester B2B Buying Studies and online surveys conducted by Forrester have detected that 67% of buyers prefer not to interact with a sales rep and 61% prefer to gather information on their own. Yes, customers continue to shift to online channels for their transactional purchases. But the fact is that when making critical purchasing decisions, B2B buyers still rely on human relationships with sellers. In this on-demand webinar, Guest Speaker and Forrester Principal Analyst, Seth Marrs, will be talking to Upland Altify Managing Director and Strategic Consultant, Travis Hill, to discuss why strategic account planning matters, how it helps you increase revenue, and improve sales velocity across your most important accounts.

Today's marketers have only seconds to capture a buyer's attention. With no time to spare, how can you make compelling content that engages them at every stage of their purchasing journey? Animation is the answer. Short-form animated videos elevate your brand, highlight your thought leadership, and promote your products. According to Hubspot, 96% of buyers report watching explainer videos to learn more about a product, with 88% being swayed to make a purchase.

As B2B marketers, a downward trending line on an advertising performance graph can signal that the proverbial sky is falling. No one loves how that feels. We get it. We are B2B marketers, too. We recently hosted a standing-room-only webinar designed to help you do big things with your ad campaigns in 2023 and beyond. Our very own Digital Media guru, Riley Gilstrap, walked marketers through 2023 trend lines, best practices for ad design and targeting, ways to gauge budget efficiency, and how to watch your campaigns soar.

On the road to revenue, one strategy is standing out not just for its ability to increase marketing and sales ROI, but also to drive pipeline and revenue goals: account-based marketing. In fact, three in four B2B revenue teams are turning to ABM, and if you aren’t one of them, consider this talk with RollWorks and Digital BIAS a must-attend session to learn why ABM could be your biggest opportunity to drive better results than ever before in 2023.