How ABX Tech Solves The Sales Challenges CRM, MAS and Sales Enablement Tools Can’t

Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other. Brandi Smith, VP, Demand Generation Marketing at Uberflip and Charm Bianchini, Head of Global Demand at Engagio, explore how their teams make both strategies work in tandem and create harmony in their marketing departments.

Marketers are reinventing the way they work. Budget stewardship plus time efficiency will be key in 2023. Working under tighter constraints marketers need to be laser-focused, and be aware of the top myths about marketing attribution and metrics. Join an invigorating conversation with Julia Hartwig, VP of Marketing at Capchase, as she breaks down the top 3 myths of marketing attribution & metrics to focus on so that we can have the strongest marketing strategy possible.

Artificial intelligence and machine learning are revolutionizing the way we market to our customers, and no strategy is more perfectly positioned for it than account-based marketing. B2B marketers know that ABM can yield significantly higher conversion rates than traditional marketing, and can deliver a much more deeply personalized customer experience. With AI powering their ABM strategy, B2B marketers can get insights into their prospects’ levels of engagement and the success of their campaigns.

De nombreuses entreprises françaises ont déjà transformé leurs processus commerciaux en dématérialisant le parcours de signature des contrats de ventes, devis, bons de commandes et autres documents. En choisissant des solutions de gestion des contrats intégrées à votre CRM Salesforce, vous gagnez encore plus de temps : Envoyez v