ZoomInfo’s RevOS powers growth for over 30,000 Go-to-Market teams, from startups to the Fortune 100.
Today’s headwinds have encouraged an age of strategic GTM creativity focused on alignment, automation, and efficiency optimization. And we can’t just keep this creativity to ourselves!
Customers’ reactions when they see these solutions for the first time are nothing short of inspiring! You too can feel the wheels turn as your own creative use cases start to materialize.
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Econsultancy
B2B marketers have almost always had their performance determined at least in part by the numbers of leads they are able to generate for sales. But this has become increasingly difficult, with 63% of B2B marketers reporting that generating traffic and leads is their top challenge, a challenge compounded by the fact that prospects often research solutions anonymously.
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We’ve been talking about the value of personalization for ten years (or maybe more), and you’ve likely read dozens of articles explaining how personalization can help drive business results.. The personalization space has fundamentally shifted. Once a “nice to have” and competitive advantage, personalization is now a requirement
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Triblio
ABM continues to be one of the hottest topics in b-to-b. According to SiriusDecisions research, 93% of organizations state ABM is extremely or very important to their overall organizational success, and 70% of respondents plan to invest more on ABM over the next 12 months.
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