Engagio
In this webinar you'll learn how Engagio’s revenue team leverages its own product to crush its number. It will be a lively discussion from marketing (Heidi Bullock, CMO), sales (Stephen Frapart, Account Executive), and sales development (Danilo Nikolich, Head of Sales Development) on how Engagio’s Account Based Marketing platform helps align strategy, scale personalized outreach, and exceed quota.
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Today salespeople face a challenging reality – B2B buyers are increasingly adopting a digital self-service approach. Data sourced from Forrester B2B Buying Studies and online surveys conducted by Forrester have detected that 67% of buyers prefer not to interact with a sales rep and 61% prefer to gather information on their own. Yes, customers continue to shift to online channels for their transactional purchases. But the fact is that when making critical purchasing decisions, B2B buyers still rely on human relationships with sellers.
In this on-demand webinar, Guest Speaker and Forrester Principal Analyst, Seth Marrs, will be talking to Upland Altify Managing Director and Strategic Consultant, Travis Hill, to discuss why strategic account planning matters, how it helps you increase revenue, and improve sales velocity across your most important accounts.
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Demandbase
Account-Based Marketing is outperforming traditional B2B marketing on just about every level: from prospecting, through engagement, conversion, retention, cross-selling and beyond. That means it’s not just the next big thing: it’s here and it’s transforming marketing from the ground up.
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DEMANDBASE, INC
Hear how Demandbase evaluates channels through an ABM lens to determine which truly are the best at driving target account engagement. You’ll find out:
- Why B2B purpose-built technologies are critical to marketing success
- The metrics that matter when analyzing channels for an ABM strategy
- Which top-of-funnel channels deliver the best results in scale, precision and costs
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