Momentum ITSMA | February 01, 2023
On January 31, 2023, Momentum ITSMA, a B2B growth consulting firm, announced the release of The Executive's Guide to Account-Based Marketing: Grow your most valuable customers.
This book, published by the worldwide pioneers of account-based marketing (ABM), demonstrates how to design a successful account-based strategy, foster practical customer cooperation, and deliver sustainable revenue growth. As a result, ABM has never been more relevant or valuable. In its most recent benchmark research, 71% of organizations said they would boost ABM spending in 2023, while 77% reported revenue growth from ABM programs.
However, ABM is more complex to get right. Especially given that the backdrop for delivery continuously shifts from market circumstances and competition to strategies and technologies—and, most importantly, client requirements. Therefore, marketing executives must do even more to place consumers at the center of their businesses and approach each significant client as a separate market.
To assist firms in achieving this, the book gives a clear structure of:
The critical success factors and measurement techniques
The key principles of Account-Based Marketing
How to build, integrate, and expedite an account-based program
The book is written by Alisha Lyndon, the CEO of Momentum ITSMA, and includes first-hand insights from Momentum ITSMA's work.
Alisha Lyndon, said, "Done well, Account-Based Marketing delivers tremendous business impact. We've helped our clients drive $100 billion in revenue through account-based marketing. This book provides a straightforward guide to help firms sharpen their account-based strategy, turning it into an organization-wide growth driver."
(Source – PR Newswire)
In addition to the results from two Momentum ITSMA studies, the book has contributions from Senior VP Rob Leavitt, Partner Robert Hollier, and Chief Community Officer Dave Munn.
About Momentum ITSMA
Momentum ITSMA is the globally leading growth consultancy and pioneer of account-based marketing (ABM). The company introduced account-based marketing (ABM) to the world twenty years ago. Since then, customers have surpassed growth records, doubled their NPS, and boosted their sales velocity. It has certified and supported over three thousand practitioners worldwide. The corporation increased client revenue by $100 billion. It has obtained a comprehensive grasp of the Global 2000 and decades of expertise assisting sales and marketing executives in growing their accounts. The company has experience in technology, financial, and professional services. The company's headquarters is based in London, England.
ACCOUNT BASED DATA
Digital Wave Technology | January 24, 2023
On January 23, 2023, The Best Customer Experience Marketing Automation award was presented to Digital Wave Technology at the annual Vendors in Partnership (VIP) Awards held at Gotham Hall in New York City. The PIM/PXM/AI solution provider was selected based on votes from the general public and a team of impartial judges.
The VIP Awards are a celebration of the solution providers that fuel the retail industry. In addition to providing exceptional solutions, recognized organizations are adaptable and eager to form more meaningful partnerships with retailers, thereby enhancing success for all.
The Best Customer Experience Marketing Automation award is presented to the technology that enables retailers to communicate smoothly across numerous customer bases and touchpoints, regardless of how the customer interacts with the brand.
CEO at Digital Wave Technology, Lori Schafer, and SVP of Business Development at Digital Wave Technology, Louise Hynd, received the award at the VIP Gala.
Ms. Schafer, commented, “This is a true honor.” She added, “It means that our customers, partners, and community support our mission, and our industry peers on the judges’ panel recognize the value that Digital Wave brings to brands and retailers. At Digital Wave, we’re committed to helping our customers deliver outstanding experiences to their consumers whenever and wherever they shop.”
(Source – Businesswire)
Digital Wave introduced Maestro AI at NRF 2023, which enables rapid success for merchants, digital teams,marketers, and executives. Maestro assists users in achieving masterful results by automatically assigning thousands of products in minutes, producing appealing marketing copy in seconds, and spotting issues like inventory bottlenecks.
About Digital Wave Technology
Digital Wave is the leading merchandising, marketing, and analytics provider for digital-first retailers and businesses with omnichannel strategies. Customers are its most valuable asset in attaining this objective. The company comprises retailers, technologists, and visionaries who have spent decades at the vanguard of the consumer brand and retail sectors. Since the pre-mobile era, the team has influenced the transformation of brands and retailers. The business enables omnichannel and is already preparing for the next digital wave. The company integrates the entire product journey, including product manufacturing, product information enrichment, management, and distribution. The only product solution platform developed with full AI, automation, and customizable workflows. It enables brands and retailers to effortlessly and effectively consolidate, organize, enhance merchandise, price, and publish product content with a single version of the truth.
TARGETED ACCOUNT STRATEGY
ON24 | January 30, 2023
Gartner expects that by 2025, 80 percent of B2B sales engagements will occur via digital platforms. This is why more than 2,000 B2B firms choose ON24, a leading digital engagement platform that enables sales and marketing teams to gather data-driven insights, develop engaging experiences, and drive pipeline and revenue growth. Recently, ON24 recognized 2022's digital engagement leaders, highlighting customers with the year's most successful webinars, virtual events, and content experiences.
Chief Marketing Officer at ON24, Callan Young, said, "At ON24, our focus is on helping enterprises innovate their go-to-market strategies for today's digital-first world." She added, "Our customers' incredible results demonstrate the power that digital experiences can have in captivating audiences, converting them to customers and building lifelong relationships. We're proud to partner with the world's top brands and showcase their success."
(Source – Businesswire)
Enhancing the digital experiences for their customers through the ON24 Engagement Hub, ON24 Target, ON24 Webcast Elite, ON24 Virtual Conference, ON24 Breakouts, and ON24 Captioning, the following organizations have been recognized for having the most engaging ON24 digital experiences in 2022: ADP, Ansell, Autodesk, Danfoss, F5, Informatica, Labelmaster, Sandvik, Shipman & Goodwin, S&P Global, and UPS.
ON24 is a prominent sales and marketing platform for digital engagement that provides insights to boost revenue expansion. Businesses leverage its range of webinars, virtual events, and content experiences to increase engagement and create first-party data, delivering revenue growth throughout the company, from demand generation to partner engagement to customer success. ON24 serves three of the five major global technology companies, three of the six largest US banks, three of the five largest multinational healthcare corporations, and three of the five largest global industrial manufacturers. The company is based in San Francisco and has offices in North America, Europe, the Middle East, and Asia-Pacific.