TARGETED ACCOUNT STRATEGY
ZoomInfo | October 06, 2022
ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced that its global contact database has grown to more than 235 million business-to-business (B2B) professional profiles, including more than 145 million contacts in markets outside of the U.S.
ZoomInfo’s rapid expansion, paired with major investments in ensuring data integrity and privacy compliance across the globe, gives companies the ability to reach their next customer more effectively and confidently — no matter where they do business.
“We take pride in our expanded, privacy compliant B2B data,” said Kirti Patel, Senior Director of Data Engineering at ZoomInfo.
“We take pride in our expanded, privacy compliant B2B data,” said Kirti Patel, Senior Director of Data Engineering at ZoomInfo. “Whether a customer is looking for local opportunities in a specific country, or expanding their outreach to foreign markets, ZoomInfo can provide detailed depth and accuracy with a commitment to compliance.”
The company has added around 60 million professional profiles to its RevOS platform this year alone. More than two-thirds of those profiles are from countries outside of the U.S., including significant growth in the U.K., India, and Canada. Additionally, ZoomInfo now has detailed, accurate data on more than 100 million companies worldwide.
ZoomInfo is committed to growing its data assets responsibly. The company applies rigorous verification methods to ensure data integrity and compliance with international regulations, such as the General Data Protection Regulation (GDPR) in the European Union and other local policies.
ZoomInfo leverages automated technology to fill gaps in contact or company profiles to ensure they are complete and current. That artificial intelligence (A.I.) is supplemented by a team of more than 300 researchers who proactively gather and verify data. These added layers of authentication include sending email privacy notices to data subjects and validating each data point with a thorough multi-step process.
Access to ZoomInfo’s expanded global data ensures sales teams will be able to more effectively reach members of a prospect’s buying committee no matter where they work, while marketing leaders can tailor their account-based marketing campaigns to specific locations. Operations teams can uncover new strategic insights into their total addressable market, and talent acquisition managers will have a much deeper candidate pool to choose from when attempting to fill international positions.
“Whether we’re prospecting in Europe or the U.S., ZoomInfo’s data is solid and reliable and integrates seamlessly into our tech stack,” said Harry Hembrow, Director of Sales at Dragonfly AI, a neuroscience and artificial intelligence company. “Our initial goal was to create an outbound function that focused on selling activities, like dialing and creating connections, rather than manual tasks that would slow us down. Thanks to ZoomInfo, we’re doing just that and continuing to hit new milestones.”
For more information on the data available within ZoomInfo, along with the benefits it provides companies of all sizes worldwide, visit ZoomInfo’s data hub.
About ZoomInfo
ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 30,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about ZoomInfo’s leading go-to-market software, data, and intelligence, and how they help sales, marketing, operations, and recruiting professionals, please visitwww.zoominfo.com.
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ACCOUNT BASED DATA
Sisense | September 29, 2022
Sisense Inc. today announced that it has been recognized as a One to Watch in the inaugural Modern Marketing Data Stack Report: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences executed and launched by Snowflake, the Data Cloud company.
Snowflake’s agnostic, data-backed report identifies the best of breed solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to best identify, serve, and convert valuable prospects into loyal customers. By analyzing usage patterns from a pool of nearly 6,000 customers, Snowflake identified six technology categories that organizations consider when building their marketing data stacks. These categories include:
Analytics
Integration & Modeling
Identity & Enrichment
Activation & Measurement
Business Intelligence
Data Science & Machine Learning
The report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting technology partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner solution providers and data providers marketers choose to create their data stacks.
“Marketing professionals continue to expand their investment in analytics to improve their organization’s digital marketing activities. Snowflake’s goal is to empower them in their journey to data-driven marketing,” said Denise Persson, Chief Marketing Officer at Snowflake.
“Marketing professionals continue to expand their investment in analytics to improve their organization’s digital marketing activities. Snowflake’s goal is to empower them in their journey to data-driven marketing,” said Denise Persson, Chief Marketing Officer at Snowflake.
“Sisense’s strong performance and innovative approach within Snowflake qualified them as one to watch in the BI and Analytics categories due to their demonstrated customer success. We look forward to observing their continued momentum in empowering our joint customers.”
Sisense Inc. was identified in Snowflake’s report as a ‘one to watch’ in Analytics and Business Intelligence
“Being recognized as a company to watch in Snowflake’s inaugural Modern Marketing Data Stack report is a testament to the dedication Sisense demonstrates for our joint customers,” Scott Castle, Sisense Chief Strategy Officer said.
“We look forward to continuing to partner with Snowflake to create innovative approaches that empower our customers to adopt a best-of-breed marketing data stack to advance their business and serve their customers.”
The smallest insights can drive large-scale business decisions.
Sisense’s goal is to empower business leaders with a simple, streamlined process of getting the answers they need to get business done.
Sisense believes that in order to make better-informed business decisions, we need to remove the barriers between questions and answers where end users work. Because once there is a clear path to clear answers, business leaders can better understand their world and gain the necessary knowledge to take action in it.
Through the deep integration of Sisense’s analytical engine and live data models with the elasticity and power of Snowflake, Sisense Fusion delivers insights embedded into products, business workflows and productivity tools knowledge workers use every day.
We are not delivering solutions for BI, we are helping people find answers. By streamlining the process of accessing insights, business leaders can gain the necessary knowledge to take critical action in a matter of minutes.
This is how business decisions get made–confidently.
Click here to read The Modern Marketing Data Stack: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences.
About Sisense
Sisense goes beyond traditional business intelligence by providing organizations with the ability to infuse analytics everywhere, embedded in both customer and employee applications and workflows. Sisense customers are breaking through the barriers of analytics adoption by going beyond the dashboard with Sisense Fusion – the highly customizable, AI-driven analytics cloud platform, that infuses intelligence at the right place and the right time, every time. More than 2,000 global companies rely on Sisense to innovate, disrupt markets and drive meaningful change in the world. Ranked as the No. 1 Business Intelligence company in terms of customer success, Sisense has also been named one of the Forbes’ Cloud 100, The World’s Best Cloud Companies, six years in a row. Visit us at www.sisense.com and connect with us on LinkedIn, Twitter, and Facebook.
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ABM ACCOUNTS
6sense | September 28, 2022
Today, Latané Conant, Chief Market Officer at 6sense, announced the second edition of her book, “No Forms. No Spam. No Cold Calls.,” a modern, must-have manual for sales and marketing leadership seeking to hone their craft and forgo the status quo by truly embracing their customers’ needs and habits. After the initial release of the book in 2020, Wiley, global leader in publishing, education and research, picked it up to distribute internationally. Over 15,000 first edition sales indicates the book’s intrinsic value and demonstrates the need to continue to help more teams with this expanded second edition.
“No Forms. No Spam. No Cold Calls.” shines light into an opaque business environment where an estimated $2 trillion in waste prevents companies from achieving predictable revenue growth. It is a step-by-step guide that will transform how professionals think about marketing and selling in the modern age, equipping them with the strategies and tools they need to eliminate guesswork and other outdated practices.
“This book was born to meet the needs of a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working,” said Conant. “The nature of our work at 6sense and the scope of cross-industry customers we serve gives us a profound view of the need for a how-to guide to revolutionize sales and marketing efforts and enable all businesses to proceed with confidence. We put these strategies to work at 6sense, enabling us to achieve 1,136% three-year revenue growth and rank #550 on the 2022 Inc. 5000.”
In the two years since the book’s initial release, Conant has compiled more critical information to better equip sales and marketing leaders with the latest strategies and tactics to succeed in 2023 and beyond. As a result, in this version, readers can expect:
Conant’s and 6sense’s collective knowledge and industry expertise on modern marketing strategy and the tactics to make them happen.
An all-new chapter, “The Modern Sales Organization,” authored by Mark Ebert, 6sense’s Senior Vice President of Global Sales, dives deep into the latest and most effective selling principles from the Chief Revenue Officer perspective that put sales teams in a position to win.
Foreword by Jason Zintak, CEO of 6sense – someone who started and grew his own career as a business development representative (BDR), outlines the credibility and timeliness of the book, provides solid rationale for change and calls to action to create better B2B buyer and go-to-market experiences.
An FAQ chapter answers questions about how to put these modern sales and marketing approaches into practice — including a step-by-step guide to implementing an authentic, spam-free nurture program.
Key sales and marketing topics spanning data, AI, technology stacks, customer experience, B2B buyer behavior, prospecting, personalization, pipelines, the role of BDRs, lighting up the Dark Funnel™, all things account-based marketing, and more.
The mindset shift required to be a market expert, how it benefits your entire organization, and what you’ll need to leave behind to drive change.
“This book challenges sales and marketing leaders to engage customers the right way, in the right place, at the right time to achieve predictable revenue growth. It lays out exactly how to enable sales and marketing teams to take pride in the customer experience and put prospects at the center of everything,” said Ebert. “It’s a prescriptive roadmap to uncover customer demand, prioritizing which accounts to work, engaging the entire customer buying team, and measuring real success and revenue growth.”
“This book challenges sales and marketing leaders to engage customers the right way, in the right place, at the right time to achieve predictable revenue growth. It lays out exactly how to enable sales and marketing teams to take pride in the customer experience and put prospects at the center of everything,” said Ebert.
“No Forms. No Spam. No Cold Calls.,” is available nationwide today at Amazon, Barnes & Noble and other retailers. All proceeds from book sales will go to GoodSense, the charitable arm of 6sense, whose mission is to support communities they operate in.
For more information:
Get excerpts, read reviews and purchase the book on Amazon or Barnes & Noble
Visit the landing page, where you can read the first chapter for free
Follow Latané on LinkedIn and 6sense on LinkedIn and Twitter
Stay updated with announcements at the 6sense Newsroom
About Latané Conant
As CMO of 6sense, Latané is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. As a “recovering software saleswoman” she is keenly focused on leveraging data to ensure marketing programs result in deals, not just leads.
Latané leads the Empowered CMO Network, an organization focused on empowering women CMOs to realize their full potential professionally and personally through leadership, inspiration, and craft. She is a member of Pavilion and serves in Advisory Board Member roles for both Mediafly and Atrium.
Latané is creative, charismatic, and competitive. Her high energy, positive attitude, and sense of humor are contagious and it’s hard to find a customer, partner, audience, or employee who doesn’t want to work with her. Follow her insights, inspirations and updates on LinkedIn.
About 6sense
6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI™ captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction, and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 6sense has been recognized for its market-defining technology by Forbes Cloud 100, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. Magazine, and Comparably. For more information, visit 6sense or follow us on LinkedIn and Twitter.
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