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9 Killer Benefits of Account-Based Marketing [Infographic]

Account based marketing is about identifying and acting on new opportunities. When someone fills out a form on your landing page or signs up for a webinar or mailing list, that’s a signal for your sales team to spring into action and target contacts at that company. The account-based approach is a great way to boost your bottom line the efforts of your sales team are focused on the accounts most likely to result in sales, rather than wasting time chasing dead ends. In fact, 60% of companies using account-based marketing for a year or more say that their revenues are higher thanks to the new method. Once you’ve figured out which accounts are netting you the most sales, you can start to target similar ones.

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9 Killer Benefits of Account-Based Marketing [Infographic]