INTEGRATING THIRD-PARTY PROGRAMS WITH MARKETO TO FULLY AUTOMATE DEMAND GEN

whitePaper | November 17, 2022

Alyssa Raine, Group VP of Customer Marketing Platforms at Walgreen’s, knows the importance of customer experience. “Our mission at Walgreens Boots Alliance is to help our customers lead happier, healthier lives — and one of the ways we’re making that happen is through hyper-personalised customer experiences,” she explains. But Alyssa knows that delivering those hyper-personalised experiences is both a technical and logistical challenge. There is so much to consider, from delivering post-sale emails to customers at scale, to reacting to real-time events with tailored push notifications.

whitePaper | January 10, 2023

Today’s B2B buyer is better informed than ever before, which comes with a growing preference for self-service buying experiences (i.e., opting to research products on their own as opposed to connecting with a salesperson). In fact, when surveyed, 87% of B2B buyers said they would prefer to self-serve all or part of their buying journey – meaning by the time a buyer fills out a contact form from your website, they are likely in the final stages of their decision-making process.

whitePaper | January 3, 2023

The world is changing faster than ever, and so is the world of advertising. Customer expectations are evolving as rapidly as the digital channels and platforms we use to reach B2B buyers today. New privacy regulations like GDPR and CCPA, have only added to the uncertainty faced by global enterprises that use advertising to reach their target accounts.. In response to these changes, marketers’ top three priorities are now around innovating, engaging customers in real time, and complying with privacy regulations

whitePaper | December 2, 2021

No one fully understands the long-term effect COVID-19 will have on societies or regional economies. But the impact it’s having on brands is becoming clearer by the day. Customer behaviors have shifted during the crisis and may not revert to pre-pandemic norms. McKinsey reports as many as 30% to 40% of U.S. consumers have switched brands or retailers, and the majority intend to continue their new shopping behavior. Many switchers seek better prices, but other motivators include product availability, quality and purpose.

whitePaper | August 3, 2022

With the end of third-party cookies looming, many are left wondering, “What does this mean for my digital account-based marketing program? Can I even do advertising or ABM without third-party cookies?”

whitePaper | December 9, 2022

Le modèle d’affaires traditionnel du secteur du commerce de gros et de la distribution n’est pas viable. Le temps presse, les distributeurs doivent transformer leur modèle d’affaires. Notre rapport complémentaire de leadership éclairé « Les impératifs de transformation dans le secteur du commerce de gros et de la distribution »