Martin Williams Advertising

Impartner | August 24, 2020

Impartner, the world's most-award winning, most complete channel management platform and Partner Relationship Management (PRM) provider today announced it has completed the acquisition of the Through Channel Marketing Automation (TCMA) business from partner marketing automation solutions provider, TIE Kinetix (AEX: TIE). With the acquisition, which includes TIE Kinetix's full suite of contemporary Brand Control and Demand Generation technologies, Impartner now offers the industry's m...

Buyer Intent Data

Intentsify | September 09, 2022

Intentsify™, the Intelligence Activation Platform for buying-intent signals and Demand Activation Programs provider, today announced Jennifer Ross has joined the company as Chief Marketing Officer. As Intentsify’s CMO, Ross will be responsible for the company’s overall marketing strategy and execution, building out the marketing team to keep pace with the company’s rapid-growth trajectory. Prior to joining Intentsify, Ross led the B2B Marketing Executive se...

ABM Accounts

Demandbase, InsideView, DemandMatrix | May 06, 2021

Demandbase has announced the acquisition of both InsideView, a sales and marketing intelligence platform, and DemandMatrix, a provider of technographic data and intelligence. “We’re proud to join forces with these two great companies,” said Gabe Rogol, CEO of Demandbase said in a company press release. “Our vision is bold. We are transforming how B2B companies go to market, helping them deliver great experiences at every stage of the account journey. This r...

Core ABM

Jabmo | March 15, 2022

Jabmo, the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing and life sciences industries, proudly announces the promotion of Tav Tepfer to Chief Commercial Officer. Tepfer will lead Jabmo’s go-to-market strategy in the manufacturing and life sciences, and healthcare verticals. Tepfer was previously Jabmo’s Chief Customer Success Officer. In her new role, Tepfer will apply her strategic thinking and vertical specific ABM experience to gro...