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7 Steps to Brilliant B2B Marketing!

Our updated infographic shows a planned approach based on our B2B digital marketing planning guide written by Rene Power and I for Smart Insights Business members. We originally published a similar infographic back in 2012, and this update includes the latest B2B marketing stats to inform your 2017 B2B marketing plan. Talking of which, if you're looking to know how you can structure your plans better, this example B2B digital marketing plan guide also in our B2B toolkit could be helpful. We hope you find the infographic useful; we've included advice on key issues to think through at each relevant step for all involved in inbound and content marketing.

Spotlight

Wpromote

Wpromote is The Challenger Agency and we specialize in digital marketing and customer acquisition. We love to help brands challenge the 800 lb gorillas of their industry and grow their market share through digital efforts. We also help larger organizations “think and act like challengers” to stay ahead of the competition. When working with Wpromote you quickly notice that we Make Mondays Suck Less! We have made it our mission to revolutionize Mondays for clients, partners, and employees alike. Our team of 300+ digital marketers breathe in marketing, and exhale ROI. We are energetic, dynamic, and passionate, and we enjoy sharing this passion with everyone we work with. Wpromote focuses on delivering the best digital marketing campaigns possible so that our clients sleep soundly at night and our employees are proud of what they have accomplished!

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Infographic | February 19, 2022

Zero-Party data is information that a customer proactively volunteers to share with a brand through quizzes, content, surveys, opt-in forms, and other forms of communication. While first-party data is rich with behavioral data and implied interest, zero-party data provides explicit interest and preferences, and you must use it to improve the value you provide to consumers. Firms collect first-party data through interactions with customers. This differs from zero-party data, which consumers give you in exchange for benefits from your firm.

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7 Steps to Brilliant B2B Marketing!