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[Infographic] Anatomy of an Account-Based Everything Marketer

Is Account-Based the gold standard in enterprise marketing? ABM is one of the hottest topics in marketing today with 92% of B2B marketers seeing it as a “must have” strategy. We have the prescription for you on how to succeed as an account-based marketer and what you need to know to steer that into a subject matter expert of account-based everything. Download the infographic to stay in the loop about everything marketing! Justin Gray is the CEO & Chief Marketing Evangelist of LeadMD. He founded the company in 2009 with the vision of transforming traditional "grassroots" marketing efforts through the use

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LEEMIAN specializes in cost-efficient and sustainable solutions to market segmentation and branding, with emphasis on a high degree of adaptability in the ever-changing Chinese markets. With more than a decade of experience we are your one-stop shop for gaining a foothold within China.

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Post-COVID marketing looks different. Marketers are relying heavily on content as a valuable substitute for in-person interaction and to engage buyers. In the process, it has been made clear that emails and ads alone don't engage the buyers at the level needed — buyers want more valuable, relevant 1141 content. They want an experience and content decision makers are turning to content experience platforms for help.

How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate. According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey.

B2B Enters The Experience Era

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Customer experience has become critical to B2B marketers. The biggest obstacle to customer experience success? Data governance needs to improve for B2B marketers to take full advantage of the power of this valuable asset.

Why Should You Implement AI-based Marketing in Your ABM Strategy?

Infographic | December 18, 2021

In a recent survey, Demandbase found that 80% of marketers had plans to integrate AI into their ABM marketing strategy. Another survey conducted by MarketingProfs concluded that businesses that used AI in their ABM strategies had 59% higher closing rates as compared to others. They saw a 58% increase in their revenue and a 52% increase in their conversions.

Anatomy of Real Purchase Intent Signals

Infographic | May 21, 2021

Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.

[Infographic] Anatomy of an Account-Based Everything Marketer