What You Need to Know About Account-Based Marketing

Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves. Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?

With only 5% of your customers ready to buy at any moment, it’s critical that marketing supports them throughout the funnel, and converts them before the opportunity is lost. But how? The buyer journey has grown more complex than ever. And with so much noise in the purchasing process – multiple decision makers, an excess of choice, and not enough differentiation – prospects are frequently becoming stuck mid-funnel. So where should we begin fixing it?

Hear industry experts from Terminus, Salesforce, Betterworks, and Blackbird PPC Digital Agency talk about how you can use digital advertising to reach the right accounts at the right time. Our esteemed panel tackle common questions that they hear from digital marketers tasked with building ABM campaigns.

70% of a buyer’s journey is complete before they even reach out to sales. What’s more – only 5% of a customer’s time is spent with a sales rep during their buying journey. So how do you understand your buyer and make the most out of every interaction? By using Drift and 6sense together, of course. With Drift and 6Sense, you can gain insight into your buyer’s journey and deliver a personalized solution sure to speak directly to their needs. Join us for a tactical workshop on November 16th, to learn how you can harness both Drift and 6Sense together to grow revenue. During this workshop, we’ll show you how to set up the integration and some plays you can put into action to get the most out of every interaction.