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Email Automation As The Future Of Lead Nurturing

Nurturing – it’s the difference between having a lead and having a client. The second infographic in our series on email marketing rules to follow in 2016 focuses on how the art of lead nurturing is being transformed through email automation.As you may know, machines are taking over the world and email marketing is no exception. While in the past, lead nurturing had been effected via manual campaigns, today it is a task viewed best left to automated campaigns.

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HG Data

Every day, HG Data indexes more than two billion unstructured documents across the open Internet, the archived Web and offline resources – including items like B2B social media, case studies, press releases, blog postings, government documents, content libraries, technical support forums, website source code, job postings and much more – to produce a detailed, accurate census of B2B technology installations in use at companies globally. HG Data has been able to build the world’s largest global B2B database of installed technologies that is bigger, more accurate and provides greater detail than ever before thought possible.

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