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A Statistical Case for Targeted Account Based Business Development

ou need to market and sell at a targeted account level using a standardized process to manage the multiple touch points it takes to make contact and set net new meetings...

Spotlight

Maven TM Limited

Maven TM is a provider of world class outsourced B2B Telemarketing and Inside Sales Services, with a particular specialization in new and emerging technology solutions. We work with technology providers in Ireland, UK, Europe and the US to provide a high quality lead generation service. Headed up by industry veterans, Maven TM generates a large quantity of quality sales opportunities, based on experience and methodologies tested across thousands of such campaigns that Maven’s agents has been involved in over the past 15 years. Maven only recruits people who have several years of top class performance in the area of Inside Sales and/or Lead Generation. Maven does NOT recruit people who are inexperienced in this area, or who have a poor performance record. We are conscious that, particularly in the area of complex sales, who you have representing your company on sales calls is critical to your organisation.

Other Infographics

AI and ML in B2B Marketing

Infographic | June 24, 2022

Artiﬁcial intelligence (AI) and machine learning (ML) are driving critical decision making, enhancing business intelligence, and creating innovative products and services in B2B marketing.

7 Important ABM KPIs To Measure Success

Infographic | January 20, 2022

They track the engagement rate of the leads within your target accounts. They measure the impact of your campaign on your top accounts. They measure the average selling point (ASP) to confirm correct account targeting. It measures the accounts that have ceased business with you over a period. It tracks the engagement each piece of content brings.

Benefits of Zero-Party Data in Personalization

Infographic | February 19, 2022

Zero-Party data is information that a customer proactively volunteers to share with a brand through quizzes, content, surveys, opt-in forms, and other forms of communication. While first-party data is rich with behavioral data and implied interest, zero-party data provides explicit interest and preferences, and you must use it to improve the value you provide to consumers. Firms collect first-party data through interactions with customers. This differs from zero-party data, which consumers give you in exchange for benefits from your firm.

The Importance of Conversational Marketing in ABM

Infographic | December 10, 2021

Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels. This could be online chats, social media channels, or live brand experiences, but the end goal is the same — engaging with customers one-on-one to stand out from the competition and humanize your brand.

How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate. According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey.

Anatomy of Real Purchase Intent Signals

Infographic | May 21, 2021

Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.

A Statistical Case for Targeted Account Based Business Development