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10 Account-Based Marketing Best Practices for the Marketing Industry

May 20, 2019

Business marketers often try to reach as wide an audience as possible with their marketing campaigns. With account-based marketing, often abbreviated as ABM and known as key account marketing, business marketers tend to focus their resources on a much narrow audience and implement personalized campaigns designed specifically to engage each individual prospect or account.

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Boraso

We are one of the most established Internet Marketing companies in Italy: we have been on the market since 1995, and we have implemented hundreds of projects of strategic value and considerable economic return with SMEs and large companies, both B2B and B2C. We have a team of 40 internal professionals who work with great passion and in continuous training. At our office in Milan we work alongside offices in Veneto and Emilia Romagna and various locations with international partners. This allows us to share the aspirations of Italian companies that want to grow beyond their borders, realizing effective international Internet Marketing activities.

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