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WHAT YOU NEED TO KNOW ABOUT ACCOUNT BASED MARKETING

If you’re familiar with B2B marketing, you probably heard of it, it’s basically strategy implemented by few bigger companies that are targeting few of big accounts. This level of marketing is usually used in enterprise level businesses or sales organizations. It works as an idea that most of B2B decisions of buying something are not being made by just one person but more as a group of people.

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Niswey

Niswey delivers ROI-driven inbound marketing and account based marketing (ABM)solutions. We are a HubSpot and a Terminus partner. And work with B2B brands and other digital agencies. Our agile marketing approach supported by web analytics helps our customer generate relevant leads from websites, build their brand online and increase web traffic in a sustainable manner.

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Infographic | February 16, 2022

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Infographic | June 4, 2021

Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.

WHAT YOU NEED TO KNOW ABOUT ACCOUNT BASED MARKETING