Marsden Marketing

ABM Accounts

Demandbase | July 20, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces the market's first unified sales intelligence and account engagement platform that's directly integrated into CRM where sellers spend most of their time. Built to deliver true Account Intelligence in a single view, this new integrated capability brings together first-party and behavioral data from Demandbase ABX Cloud and third-party data (firmographics, technographics, contact data, and news & social insights...

Account Based Data

Hushly | January 28, 2021

Hushly's most recent arrangement fills a basic interest in the ABM software market, allowing marketers to plan and send custom landing pages with significant offers and content that progressively change dependent on every guest and buying stage, intent, role, industry, or any predetermined factor. James Kessinger, Hushly CMO, said the ABM Campaign Pages “fill a very big gap” in the ABM tech market. “We’ve automated the creation of account...

Account Based Data

SugarCRM | February 28, 2023

SugarCRM, the CRM platform provider for marketing, sales and service teams, recently announced that it has been named for the second year in running as the Best CRM Platform in the 2023 CX Awards, recognized for market growth, success, and successful innovation in the category. The CX Today Global Awards program celebrates the most innovative and impactful companies in the customer experience space, recognizing vendors setting new standards for customer engagement, satisfaction,...

Core ABM

Demandbase | September 15, 2021

Demandbase, the B2B go-to-market leader, today announced its leadership placements on multiple G2 reports for the fall of 2021. The Demandbase platform earned "leader" classification in the categories of Account Data Management, Account Based Analytics, Account Based Orchestration Platforms, Attribution, and Marketing Account Intelligence. Additionally, InsideView, a Demandbase company, was also named as a leader in Market Intelligence, Marketing Account Intelligence and Sales Intellig...