Facebook Advertising 101 [Infographic]

Targeting traffic with your Facebook ads can lead to big success for small businesses, but only if it's done in a smart way. For example, start by knowing your target audience and your campaign objectives, says an infographic from Marketing. Then determine which format to use for your ad and what your campaign objectives are. Facebook has some powerful tools to help you through this process. You can use Knowledge Graph to help you better understand your audience and Power Editor to quickly measure and analyze how your ads are doing, the infographic suggests.To learn more about how to create the best Facebook ads from start to finish, take a look at the infographic.

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Adsterra Network

Launched in 2013, Adsterra is a premium global ad network serving over 10 billion geo-targeted ads a month. We provide innovative advertising media and monetization solutions for web and mobile advertisers and publishers worldwide. Our publisher program offers unique advantages for website owners with quality traffic, which include competitive rates, 100% monetization of their digital inventory and personalized payment options. For advertisers, Adsterra Network offers a thorough guide of their digital marketing campaigns to achieve highest volumes of conversion and a higher ROI.

Other Infographics
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Chatbots: Revolutionizing B2B Engagement

Infographic | July 13, 2022

Businesses are using conversational marketing to improve customer interactions and meet their pipeline goals by engaging buyers. Why Use Chatbots in ABM? Account-based chatbots can segment data, audiences, intent signals, and personalization for better targeting.

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How to Build a Robust ABM Program

Infographic | December 28, 2021

ABM technology is enhancing marketing strategies for B2B companies by targeting only accounts with buyer intent. ABM leverages basic info, data about the kind of technology the lead uses, lead behavior, and data gained through form filling, and event attendance to target accounts and segment them based on priority.

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Why Data-Backed ABM Programs Bring More Sales?

Infographic | February 8, 2022

With access to valuable data, marketers are focused on leads that are more likely to become buyers. They can also work on targeting their messaging towards these potential buyers. Firmographic, technographic, engagement, and intent data are used to create target account lists increases Average Contract Value.

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3 reasons marketing leaders rely on AI

Infographic | June 6, 2022

The pandemic caused many sales and marketing tactics to come to a screeching standstill. But adoption of artificial intelligence (technology marketers have been slow to employ) went through the roof. Frito-Lay Chief Growth Officer told Harvard Business Review that the crisis inspired his team to compress their five-year digital transformation plans into six months.

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The Power of Account-based Marketing

Infographic | January 27, 2022

ABM targets accounts with buyer intent. 80% Marketers say ABM improves customer lifetime values. 87% Marketers say ABM outperforms other marketing strategies.

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Anatomy of Real Purchase Intent Signals

Infographic | May 21, 2021

Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.

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Spotlight

Adsterra Network

Launched in 2013, Adsterra is a premium global ad network serving over 10 billion geo-targeted ads a month. We provide innovative advertising media and monetization solutions for web and mobile advertisers and publishers worldwide. Our publisher program offers unique advantages for website owners with quality traffic, which include competitive rates, 100% monetization of their digital inventory and personalized payment options. For advertisers, Adsterra Network offers a thorough guide of their digital marketing campaigns to achieve highest volumes of conversion and a higher ROI.

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