The Remarketing Report – Q2 2016

Our latest infographic summarizing the key shopping cart and booking abandonment stats from around the world in the last quarter. Taken from a consolidation of results from over 500 global brands, our quarterly remarketing report looks at all the key cart abandonment and remarketing stats from April, May and June 2016. The global abandonment has seen only a minor shift upwards rates since Q1 2016, with all regions experiencing less than 1% movement in their averages. Europe stands with the lowest abandonment rate across the regions, while APAC still falls behind the other markets.

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Optunl

A sales-focused marketing agency helping sales and marketing leaders implement Account Based Marketing (ABM) practices and scalable technology stacks. ABM is a marketing practice that allows companies to market to hundreds of accounts on a 1-to-1 level. Our goal is to help clients leverage company data, personal data, web interactions, and personas to automate better selling practices through email, ads, social and most importantly, content.

Other Infographics
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7 Important ABM KPIs To Measure Success

Infographic | January 20, 2022

They track the engagement rate of the leads within your target accounts. They measure the impact of your campaign on your top accounts. They measure the average selling point (ASP) to confirm correct account targeting. It measures the accounts that have ceased business with you over a period. It tracks the engagement each piece of content brings.

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AI and ML in B2B Marketing

Infographic | June 24, 2022

Artificial intelligence (AI) and machine learning (ML) are driving critical decision making, enhancing business intelligence, and creating innovative products and services in B2B marketing.

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Account Tiering in ABM

Infographic | March 2, 2022

Using technology, data points, and research to prioritize and segment your key accounts is called account tiering.

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How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

Infographic | August 9, 2021

With 55% of buyers preferring to interact with content that is tailored specifically for them, it's more important than ever for marketers to deliver personalized messaging that speaks to their buyers' pain points. This infographic from CleverTap highlights key stats about the role of personalized messaging in buyer experiences, and provides 10 tips for improving personalization efforts in email, mobile and in-app content.

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Automation in Account-Based Marketing

Infographic | February 28, 2022

Demand generation and ABM can - and should - complement each other. Companies should consider integrated solutions incorporating a mix of ABM and marketing automation to interact with prospects and customers. - Tim Kopp, CEO of Terminus.

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How To Sell To C-suite Executives?

Infographic | May 12, 2021

This infographic from TD Insights highlights some of the key metrics, tactics and tools for selling to C-level executives, including best practices for speaking with executives one-on-one, the impact of personalized email on closing C-level deals, key channels for engaging executives and more.

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Spotlight

Optunl

A sales-focused marketing agency helping sales and marketing leaders implement Account Based Marketing (ABM) practices and scalable technology stacks. ABM is a marketing practice that allows companies to market to hundreds of accounts on a 1-to-1 level. Our goal is to help clients leverage company data, personal data, web interactions, and personas to automate better selling practices through email, ads, social and most importantly, content.

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