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THE CONTENT MARKETING LANDSCAPE

October 9, 2011

There are plenty of infographics that provide a comprehensive look at the content marketing space (Curata put together a great one here) — and many have done a very good job at it — but what we’re doing is a bit different. The following infographic maps out companies in the space, the customers they are serving based on the type of content they are outsourcing.

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They track the engagement rate of the leads within your target accounts. They measure the impact of your campaign on your top accounts. They measure the average selling point (ASP) to confirm correct account targeting. It measures the accounts that have ceased business with you over a period. It tracks the engagement each piece of content brings.

THE CONTENT MARKETING LANDSCAPE