Marketing Chutes & Ladders [Infographic]

Sometimes it may seem to you as a marketer that everything is up to chance. But for the modern marketer, it’s all about carefully planning and ensuring results. When you create strategies that measure your results, you’re well on the road to success. View our infographic that gives you a visual representation of the ups and down in every marketer’s professional life. We based it on the game of Chutes & Ladders as we found the ups and downs of the board to have a keen connection with our professional challenges and achievements as a marketer.

Spotlight

Innovairre

We are the worldwide leader in fundraising, supporting nonprofits and agencies. We service more than 500 charities, with 4000+ professionals, working across 5 continents. Each year, we help our clients raise more than $5 billion dollars. Here at Innovairre, we leverage a scientific marketing approach. This includes the use of advanced data analytics; progressive digital marketing; leading-edge technologies; hyper-personalization; a proven creative and testing methodology; and unsurpassed capabilities in direct mail, digital printing, and premiums for the nonprofit sector.

Other Infographics
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Why Data-Backed ABM Programs Bring More Sales?

Infographic | February 8, 2022

With access to valuable data, marketers are focused on leads that are more likely to become buyers. They can also work on targeting their messaging towards these potential buyers. Firmographic, technographic, engagement, and intent data are used to create target account lists increases Average Contract Value.

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The Hidden Revenue Opportunity In Sales And Marketing Alignment

Infographic | May 23, 2022

Do you run a sales team? Have you ever wondered if your marketing and sales goals should align with each other? The answer is a yes. Aligned teams not only work better but also help increase productivity and revenue. Unfortunately, almost 78% of B2B companies have reported a misalignment between their sales and marketing teams. As a result, many such organizations have lost a whopping 10% of their annual revenue. Sales and marketing alignment, also known as ‘smarketing’, refers to a shared system of communications, goals, and strategies that enable sales and marketing teams in companies to work in unity.

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The Importance of Conversational Marketing in ABM

Infographic | December 10, 2021

Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels. This could be online chats, social media channels, or live brand experiences, but the end goal is the same — engaging with customers one-on-one to stand out from the competition and humanize your brand.

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How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

Infographic | August 9, 2021

With 55% of buyers preferring to interact with content that is tailored specifically for them, it's more important than ever for marketers to deliver personalized messaging that speaks to their buyers' pain points. This infographic from CleverTap highlights key stats about the role of personalized messaging in buyer experiences, and provides 10 tips for improving personalization efforts in email, mobile and in-app content.

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7 Important ABM KPIs To Measure Success

Infographic | January 20, 2022

They track the engagement rate of the leads within your target accounts. They measure the impact of your campaign on your top accounts. They measure the average selling point (ASP) to confirm correct account targeting. It measures the accounts that have ceased business with you over a period. It tracks the engagement each piece of content brings.

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AI and ML in B2B Marketing

Infographic | June 24, 2022

Artificial intelligence (AI) and machine learning (ML) are driving critical decision making, enhancing business intelligence, and creating innovative products and services in B2B marketing.

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Spotlight

Innovairre

We are the worldwide leader in fundraising, supporting nonprofits and agencies. We service more than 500 charities, with 4000+ professionals, working across 5 continents. Each year, we help our clients raise more than $5 billion dollars. Here at Innovairre, we leverage a scientific marketing approach. This includes the use of advanced data analytics; progressive digital marketing; leading-edge technologies; hyper-personalization; a proven creative and testing methodology; and unsurpassed capabilities in direct mail, digital printing, and premiums for the nonprofit sector.

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