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LinkedIn for B2B Lead Generation: Why, When, and How

July 1, 2016

In a B2B setting, social media isn’t exactly top of mind when it comes to lead generation activities. Companies are more likely looking to things like gated content, newsletter subscriptions, webinars, and other website-based content to produce leads. That being said, social media shouldn’t be overlooked as a supplemental lead generation channel. Social networks – LinkedIn in particular – can be highly effective sources of B2B leads.LinkedIn is an obvious match for B2B. It provides a strictly business-focused environment that isn’t found on other social networks. Tools like groups, company pages, and LinkedIn publishing help companies to put their content in the hands of relevant professionals. At the same time, an expanding array of premium searches and filters are helping users to take a more proactive approach to acquiring new business on LinkedIn. It comes as no surprise that over 80% of B2B social conversions come from LinkedIn.This Friday’s infographic comes from Oktopost. It discusses the reasons, timeframe, and methods for generating B2b leads through LinkedIn. It also discusses conversion performance by time of day and post type.

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Rapid Innovation Group

Founded in 2003, RIG is a specialist strategy and execution firm dedicated to addressing the specific challenges of entrepreneurial, technology-based companies with high growth potential. Our mission is to build client value while mitigating market and people risk. We work together with our clients to validate business models, develop scalable revenue-winning capabilities, and engineer transformational deals. We help our clients make best use of their investment funding and achieve the proof they need to drive their valuation, secure funding, and execute an optimal exit. Our clients aim for market leadership, and we measure our success in terms of their growth. We work according to an innovative remuneration model which ensures a direct alignment of interest between us and our clients. Because we share risk with our clients, our strategy is to work closely with only a small portfolio of companies over an extended period. We seek to identify organisations in whose businesses we see grea

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