Study – 2014 B2B Enterprise Demand Generation Survey

With the following year 2014 demand generation campaign, it comes to notice that “Marketing departments are struggling to succeed with their demand generation. Almost 60 percent of respondents indicated they feel their efforts are not very effective, with less than three percent stating they are very effective.” Logically the importance is of all about creating quality leads and that can be possible only if things done with right pace. The infograhic via Annuitas shares about 2014 figures over the enterprise demand generation survey…

Spotlight

Ratio Creative

We are Ratio Creative, a B2B strategic marketing and ideas company.A global agency established using smart thinking, sharp creativity and data insights – delivered using technology we know.Our aim is to always create the difference that makes the difference for each and every one of our clients. Which means we do the hard stuff. The thinking and the ideas.We push the boundaries of what is possible; to reach out beyond the confines of industry norms and create new and engaging ideas to challenge convention, unlock potential, inspire and engage new customers and prospects.

Other Infographics
news image

7 Important ABM KPIs To Measure Success

Infographic | January 20, 2022

They track the engagement rate of the leads within your target accounts. They measure the impact of your campaign on your top accounts. They measure the average selling point (ASP) to confirm correct account targeting. It measures the accounts that have ceased business with you over a period. It tracks the engagement each piece of content brings.

Read More
news image

3 reasons marketing leaders rely on AI

Infographic | June 6, 2022

The pandemic caused many sales and marketing tactics to come to a screeching standstill. But adoption of artificial intelligence (technology marketers have been slow to employ) went through the roof. Frito-Lay Chief Growth Officer told Harvard Business Review that the crisis inspired his team to compress their five-year digital transformation plans into six months.

Read More
news image

Why Data-Backed ABM Programs Bring More Sales?

Infographic | February 8, 2022

With access to valuable data, marketers are focused on leads that are more likely to become buyers. They can also work on targeting their messaging towards these potential buyers. Firmographic, technographic, engagement, and intent data are used to create target account lists increases Average Contract Value.

Read More
news image

AI and ML in B2B Marketing

Infographic | June 24, 2022

Artificial intelligence (AI) and machine learning (ML) are driving critical decision making, enhancing business intelligence, and creating innovative products and services in B2B marketing.

Read More
news image

Account Tiering in ABM

Infographic | March 2, 2022

Using technology, data points, and research to prioritize and segment your key accounts is called account tiering.

Read More
news image

B2B Enters The Experience Era

Infographic | December 5, 2019

Customer experience has become critical to B2B marketers. The biggest obstacle to customer experience success? Data governance needs to improve for B2B marketers to take full advantage of the power of this valuable asset.

Read More

Spotlight

Ratio Creative

We are Ratio Creative, a B2B strategic marketing and ideas company.A global agency established using smart thinking, sharp creativity and data insights – delivered using technology we know.Our aim is to always create the difference that makes the difference for each and every one of our clients. Which means we do the hard stuff. The thinking and the ideas.We push the boundaries of what is possible; to reach out beyond the confines of industry norms and create new and engaging ideas to challenge convention, unlock potential, inspire and engage new customers and prospects.

Events