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Believe the Hype: 8 Reasons to Win with Account-Based Marketing

Based on the strength of our dynamic speakers and dedicated community, #FlipMyFunnel Atlanta will be the conference to attend if you want to accelerate pipeline for your organization and to challenge the status quo in B2B. If you need more persuasion, use this infographic to check out eight more reasons to with ABM at #FlipMyFunnel Atlanta!

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Spotlight

Ratio Creative

We are Ratio Creative, a B2B strategic marketing and ideas company.A global agency established using smart thinking, sharp creativity and data insights – delivered using technology we know.Our aim is to always create the difference that makes the difference for each and every one of our clients. Which means we do the hard stuff. The thinking and the ideas.We push the boundaries of what is possible; to reach out beyond the confines of industry norms and create new and engaging ideas to challenge convention, unlock potential, inspire and engage new customers and prospects.

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Accelerate your Buyer's Journey by curating relevant content

Infographic | June 2, 2022

Post-COVID marketing looks different. Marketers are relying heavily on content as a valuable substitute for in-person interaction and to engage buyers. In the process, it has been made clear that emails and ads alone don't engage the buyers at the level needed — buyers want more valuable, relevant 1141 content. They want an experience and content decision makers are turning to content experience platforms for help.

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Infographic | February 14, 2022

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They track the engagement rate of the leads within your target accounts. They measure the impact of your campaign on your top accounts. They measure the average selling point (ASP) to confirm correct account targeting. It measures the accounts that have ceased business with you over a period. It tracks the engagement each piece of content brings.

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Artificial intelligence (AI) and machine learning (ML) are driving critical decision making, enhancing business intelligence, and creating innovative products and services in B2B marketing.

Read More

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Infographic | June 2, 2022

Post-COVID marketing looks different. Marketers are relying heavily on content as a valuable substitute for in-person interaction and to engage buyers. In the process, it has been made clear that emails and ads alone don't engage the buyers at the level needed — buyers want more valuable, relevant 1141 content. They want an experience and content decision makers are turning to content experience platforms for help.

Read More

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Infographic | February 14, 2022

In today’s long B2B buying journey, buyers are in control and they are interacting across multiple channels. The key is to use data and technology to serve up highly targeted content across channels, tuned to the stage of the buyer’s journey a prospect is in, and what their behavior shows they are most apt to engage in. - Mark Emond, Founder and President of Demand Spring

Read More

7 Important ABM KPIs To Measure Success

Infographic | January 20, 2022

They track the engagement rate of the leads within your target accounts. They measure the impact of your campaign on your top accounts. They measure the average selling point (ASP) to confirm correct account targeting. It measures the accounts that have ceased business with you over a period. It tracks the engagement each piece of content brings.

Read More

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Infographic | May 21, 2021

Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.

Read More

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Infographic | January 27, 2022

ABM targets accounts with buyer intent. 80% Marketers say ABM improves customer lifetime values. 87% Marketers say ABM outperforms other marketing strategies.

Read More
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Spotlight

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We are Ratio Creative, a B2B strategic marketing and ideas company.A global agency established using smart thinking, sharp creativity and data insights – delivered using technology we know.Our aim is to always create the difference that makes the difference for each and every one of our clients. Which means we do the hard stuff. The thinking and the ideas.We push the boundaries of what is possible; to reach out beyond the confines of industry norms and create new and engaging ideas to challenge convention, unlock potential, inspire and engage new customers and prospects.

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